Able and successful internal and external sales team manager. Extensive and demonstrated experience working within a highly competitive manufacturing and sales environment for products as sold to the international oil and gas, power and process industries.
Yandy Zheng Case Study: The eBay mobile app for iPhone was downloaded seven million times by January According to the SEC filing "Our growth strategy is focused on reinvesting in our customers by improving the buyer experience and seller economics by enhancing our products and services, improving trust and safety and customer support, extending our product offerings into new formats, categories and geographies, and implementing innovative pricing and buyer retention strategies.
Over the course ofwe continued to make significant changes that were designed to improve the user experience on all of our sites, including changes to pricing and shipping policies. Inwe also made significant steps to create a faster and more streamlined search experience with a greater focus on relevance when sorting search results.
Pricing changes reduced the upfront cost of listing fixed price items on eBay so that fees are now based more on the successful sale of items, for both smaller and larger sellers.
The annual filings give a great summary of eBay business and revenue models. Alternatively filings are included in the eBay press releases which also have info on new company acquisitions.
SEC is the Securities and Exchange Commission SEC which is a government agency for which companies have to submit an open evaluation of their business models and marketplace conditions.
It was sold in November Legend reports that the site attracted no visitors its first 24 hours. The site became eBay in and site activity is rather different today; peak traffic in was million page views per day and 7. This company was acquired in ?
This company was acquired in For Paypal purchases an additional commission fee is charged. Margin on each transaction is phenomenal since once the infrastructure is built, incremental costs on each transactions are tiny — all eBay is doing is transmitting bits and bytes between buyers and sellers.
At the end of there were overonline storefronts established by users in locations around the world. Today over sixty percent of listings are facilitated by software, showing the value of automating posting for frequent trading. Fraud is a significant risk factor for eBay.
BBC reported that around 1 in 10, transactions within the UK were fraudulent. For example, the eBay feedback forum can help establish credentials of sellers and buyers. There is also a Safe Harbor data protection method and a standard purchase protection system.
According to the SEC filing, eBay summarises the core messages to define its proposition as follows: These changes have been controversial with some sellers, but are aimed at improving the quality of experience. This is part of a move to help increase conversion rate by increasing positive shopping experiences.
Powersellers with positive DSRs will be featured more favourably in the search results pages and will gain additional discounts. BBC reports that eBay are not complacent about competition. It has already pulled out of Japan due to competition from Yahoo!
Before the advent of online auctions, competitors in the collectibles space include antiques shops, car boot sales and charity shops.
Anecdotal evidence suggests that all of these are now suffering at the hand of eBay. Many smaller traders who have previously run antique or car boot sales are now eBayers. Even charities such as Oxfam now have an eBay service where they sell high- value items contributed by donors online.
Other retailers such as Vodafone have used eBay as a means to distribute certain products within their range.
More detailed objectives are defined to achieve these aims, with strategies focusing on: Acquisition — increasing the number of newly registered users on the eBay Marketplace. Activation — increasing the number of registered users that become active bidders, buyers or sellers on the eBay Marketplace.
Activity — increasing the volume and value of transactions that are conducted by each active user on our eBay Marketplace. An active user is defined as any user who bid on, bought, or listed an item during the most recent month period.
The focus on each of these 3 areas will vary according to strategic priorities in particular local markets. First, category growth is achieved by increasing the number and size of categories within the marketplace, for example: Second, Formats for interaction.
Another acquisition is Rent.Open Document. Below is a free excerpt of "Ebay Thrives in the Global Marketplace Case Study" from Anti Essays, your source for free research papers, essays, and term paper examples. the rest of the marketing mix. From the editors of Chief Marketer, we present the industry’s first and only comprehensive list of the top non-advertising agencies—The Chief Marketer It is the world’s only list of the best engagement and activation agencies across 11 categories and specialties serving the U.S.
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SUMMARY. Elizabeth is the Senior VP of Operations at Ariel. She also carries the flag for the power of effective writing. She aims to connect the skills and values of relationship building and authentic connection to writing, showing how we must bridge the gap between how we present ourselves in person and in writing to truly represent a congruent, powerful personal brand.
Sep 11, · With this strategy in mind, they’ve linked up with black small business owners, giving them an opportunity to harness the power of eBay’s global marketplace . Sep 17, · The online marketplace successfully leveraged the power of the internet to create a new type of trade system.
Although most may regard eBay as a platform to sell used goods, a surprising