This is a more interesting document to share with the public than your annual report. Chris Ketesz suggests connecting local data and statistics with the information found in the national report.
This is a more interesting document to share with the public than your annual report. Chris Ketesz suggests connecting local data and statistics with the information found in the national report. The document can be shared on your website, with the Friends of Library group, and distributed to media outlets.
In addition to a writing document, you can also think of this like the "State of the Union" speech. Consider creating a presentation for the Friends of the Library featuring the key elements of your State of the Library report. You can read the transcript of this presentation.
How can presentations, workshops, and classes be used in publicity? Many libraries offer workshops, classes, and presentations.
However the key is quality. Valerie Aggerbeck knows first-hand the importance of positive buzz about programs12"I have overheard students say they come to our presentations not because of the ads we place in the law school newsletter or on our wide-screen video monitor outside the library but because they know the librarian who is presenting and happened to find out about the program via an informal conversation with that librarian.
When you take the time to build a relationship with a particular patron, you get asked to come to classes, teach, and work on projects again and again.
People get to know your work, they know they can count on you, and they feel comfortable approaching you with a variety of requests.
Involve students and volunteers. Make connections with vendors for packaged presentation materials. The publisher paid stipends for the Student Ambassadors SAms and provided training and instructional and marketing materials. The librarian assisted with training and orientation and provided oversight of the program.
The SAms marketed the instruction sessions and presented the use of Scopus and Web of Science to their graduate student peers.
Librarians noted the "lack of legal research skills among practicing lawyers and noted lack of legal research skills among practicing lawyers and requests by other agencies including the County Counsel. The three part course provides mandatory continuing legal education credits, which is another benefit to the legal community.
The course has been positively received, and there are plans to offer it every quarter to reach a larger audience, including paralegals. How can displays be used in publicity? From bulletin boards to computer kiosks, there are endless ways to attract attention.
Bulletin Boards and Wall Displays Build interactive wall displays that involve all library users or those involved in a particular program Example: The Ice Cream Scoop Count at Lansing Public Library shown on right involves young people in reporting how many books they read or were read to them.Astrolog is a many featured and customizable astrology chart calculation program for Windows, Unix, Macinosh, and other platforms.
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